Laid is the first Norwegian company to design and manufacture products for sexual pleasure and wellbeing. It was formally established in 2009 and is based in Oslo, Norway with production facilities in Shenzhen and Xiamen, China. Laid is involved in every step of development from concept and design to production and distribution, ensuring the use of safe and reliable materials, as well as responsible manufacturing and packaging.

The Laid product line includes Cock Rings, Dildos and Kegel Balls; materials such as body-safe silicone, stainless steel and stone. Laid provides sensual and refined sex toys of superior quality and function for men, women and their partners.

How do you design a sex toy?

It has nothing to do with sketches or beauty, for beauty’s sake alone. The only consideration must be pleasure. Given or received, pleasure to every one of your senses. Laid’s toys were never sketched. They were sculpted by hand, and relentlessly tested by real people, re-sculpted and tested again, until real people loved them. The colors and finishes were chosen the same way.

But, they didn’t stop there, every thoughtful detail was included from user manuals with creative, inspiring ways to use each item, diagrams that explain every curve and nuance of the product design, and a sample of lubricant (under the carved foam insert) is included with each toy.

“Sexuality affects our thoughts, emotions, actions and our interaction with other people. It exists in the energy that drives us towards seeking love, warmth and intimacy. It is expressed through what we feel, how me move, how we touch others, how we touch ourselves and how we let others touch us. it is an integral part of each and every human being, something which cannot be separated from other parts of life.” –Laid

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P.2 Silicone Cock Ring 47mm Black

Designed to be worn around the penis and testicles, the P.2 cock ring contributes to a fuller erection and may delay orgasm by slowing the flow of blo..


P.2 Silicone Cock Ring 51.5mm Black

The P.2 is made of 100% medical grade silicone and is designed to be worn around the penis and testicles. The P.2 Silicone cock ring contributes to a ..


P.3 Silicone Cock Ring 38mm Black or Blue

Designed to be worn around the shaft of the penis, the P.3 silicone penis ring contributes to a fuller erection and may delay orgasm by slowing the fl..